The story

The Becoming.

Hi, wellness lovers. From corporate spiritual guru to an authentic human being — this is the side I once kept quiet, told plainly.

Sepideh Eivazi, Los Angeles — in Farsi, Sepideh means dawn

I was born and raised in Iran, and I learned tea before I learned almost anything else. It was my grandmother who first instilled in me the wisdom and magic of herbs — what to pour for a heavy heart, what to steep for a restless night, and how a glass of tea offered to a stranger says everything before a word is spoken. In Farsi, Sepideh means dawn. The name Dawn of the Earth was always intertwined with mine.

At twenty I moved to America, and I quickly realized how much of that wisdom the West had overlooked. So I did what my grandmother would have done: I kept learning — herbs, teas, the traditions behind them — in every country I traveled to, and I began blending for the people I loved.

The Day I Stopped Hiding.

For years I built a version of myself the world would applaud. Polished, certain, the corporate spiritual guru with the right words for every room. It worked — and it slowly emptied me out. Somewhere in the performance I had set down the most honest part of who I am: the Persian heart, the poetry, the tea. I kept it quiet — afraid it was too much, too foreign, too tender for the spaces I was trying to win.

Betting on yourself means celebrating the parts of you that you once kept quiet. The day I stopped hiding mine, the work changed. The breath stopped being a technique and became a bridge — between mind, body, and soul, between the self I performed and the self I am. The breath is an equalizer. It belongs to everyone, in every language.

Into The Body.

In Las Vegas I became an EFT practitioner and watched people tap into their subconscious and release distress they had carried for decades. Hearing their stories, I knew I had a deeper purpose: to discover the connection between mind, body, and soul. That curiosity took me to Los Angeles, into Somatic Breathwork, and into the nervous system itself.

Here is what I learned. When we meet stress, the body protects us — fight, flight, or freeze — by repressing what it cannot hold. Those intelligent responses keep us safe, and over time they can also leave us anxious, depressed, and far from ourselves. Somatic Release Breathwork empowers the body to free the nervous system: through carefully guided inhales and exhales we move between activation and calm, and the body gets its chance for expression, release, and elevated emotion. That is the magic of the body when it is able to regulate itself through the breath.

The breath is the medicine the body never forgot — and the breath, at last, reminds the soul.

That is the whole of it. Ancient breath, modern rules. A practice as old as our grandmothers, offered for the life we actually live now.

Tea, The Persian Way.

In our culture, tea is not a beverage. It is connection, love, generosity, and acceptance — a welcome offered before a single word is spoken. When I blend tea now, under the name Dawn of the Earth, I am sharing the wisdom I was raised inside: the hospitality of Hafez and Saadi, the herbs of my grandmother's kitchen, and the belief that to pour for someone is to say you matter to me. It is not only the tea. It is the labor of priceless love that grows in our hearts, over and over again.

Much love & gratitude,
Sepideh (Dawn)

Dawn of the Earth — Sepideh's hand-drawn mark
The Persian heart

Owning The Side I Once Suppressed.

“Human beings are members of a whole, created from one essence.” Saadi of Shiraz

This movement celebrates the ancient Iranians — their poetry, their welcome, their wisdom of the cup — and the intelligence within the body that our modern world forgot. I want to show the world how you can shift your energy in less than five minutes, with nothing but the breath you already carry.

What we stand for

Purpose, Plainly Stated.

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Health & Wellness

A human being, not a guru. Honest words, no mystique for its own sake — the work exists to bring people home to the body, and to themselves.

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Balance

Between activation and calm, the ancient and the modern, the thinking mind and the intelligence of the body.

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Sustainability

Purpose-driven and eco-conscious: recycled packaging, seed paper in every order, trees planted around the world. The earth gives; we give back.

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Connection & Reflection

Persian hospitality as a business model. Pause, reflect, pour for someone — wisdom shared, not gatekept.

Giving back

Planting Forests Most Of Us Will Never See.

The tea comes from the earth, so we give back to it. The Hirkani Forest of northern Iran is a green world heritage older than the ice age — and in forty years of deforestation it has shrunk to half its size. With @save.hirkani we have planted trees there, and with every order you place we plant in the U.S. and in regions around the world, standing with the farmers who grow what we pour. Your seed-paper packaging grows, too.

2020planting trees since
½of the Hirkani forest lost in 40 years
See our impact
As seen

A Story The World Keeps Asking To Hear.

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